Has Your Marketing Hit a Dead End?

Buyers are changing.
Are you changing with them?

See if you qualify for 1 week of free leads

You Need More Customers

Are you trying to get more customers online, but hitting a dead end?

Digital marketing is not about followers, or web site visitors, or social media likes. Your business exists to make money. To make MORE money, you need MORE customers.

More customers do not come from your web site anymore. While your web site is important, it is just a piece of the overall marketing package. Customers need to be engaged with, and lead down a path to buy from you. Your web site is 1 of millions, it is just a spec on the internet.

The Days of 'Pay and Pray' Are Over

Long ago, we all paid for a few ads in the newspaper and the Yellow Pages.

Then we sat back and prayed those ads would land in front of a potential customer who was ready to buy.

Today, print ads are all but gone. However, many businesses are trying to use digital marketing with the old print media tactics. And they are hitting a brick wall.

(see our video on inbound marketing here)

Today’s business needs to understand digital marketing. That requires special skills in search engine optimization, web design, social media targeting and inbound marketing strategies. Today’s businesses also need to know how to connect inbound marketing to their sales team.

Customers today will be 57% of the way through the buying process before they ever contact a sales rep or walk into a store*. That means most of the buying happens before you ever get a chance to speak to the customer.

Successful businesses need to engage the prospect before they are ready to buy.

We can help-

*Survey of 1,400 business decision makers-Harvard Business Review.

Inbound Marketing vs Outbound Marketing

3 Foundations of Digital Marketing Success

Get a Better Website

Update and optimize your web site in order to attract customers, and build SEO.

U

Get Found

Position your company in front of your prospects. Build social proof, and push your company up the page in search engine results.

Get Leads and Customers

Strategic Inbound marketing campaigns to drive customers to your business.

We Are Ready to Help

Recomended Reading

What does it take to get a page 1 ranking with Google? (anyone can do it)

Google has confirmed that they use about 200 ranking signals when determining organic search page rankings. There are domain factors, page-level factors, site-level factors, backlink factors, user interaction, special algorithm rules, social signals, brand signals, on-site web spam factors, off-page web spam factors …

They use these factors all the time to rank your site or the site you are seeing on a Google search.

Read More

Geofencing is location based marketing.

Geofencing to market your business is nothing new. Have you ever received a severe weather notice on your cell phone?  How about an amber alert?  Did you wonder how this happened? How they knew? It’s called geofencing, and this phenomenon is now being utilized in the marketing world.

Read More

Millennials need special marketing, but they are not that much different than other generations

The millennial generation has officially become the largest generation to date according to the US Census Bureau. These numbers are a whopping 75.4 million people just in the United States! If you are not factoring their choices into your business marketing, you are missing a sizable chunk of potential sales. Marketing to Millennials is not that much different than other generations

Read More

Has Your Marketing Hit a Dead End?

Buyers are changing.

Are you changing with them?

Get a $1 Digital Marketing Review

You Need More Customers

Are you trying to get more customers online, but hitting a dead end?

Digital marketing is not about followers, or web site visitors, or social media likes. Your business exists to make money. To make MORE money, you need MORE customers.

More customers do not come from your web site anymore. While your web site is important, it is just a piece of the overall marketing package. Customers need to be engaged with, and lead down a path to buy from you. Your web site is 1 of millions, it is just a spec on the internet.

The Days of 'Pay and Pray' Are Over

Long ago, we all paid for a few ads in the newspaper and the Yellow Pages.

Then we sat back and prayed those ads would land in front of a potential customer who was ready to buy.

Today, print ads are all but gone. However, many businesses are trying to use digital marketing with the old print media tactics. And they are hitting a brick wall.

Today’s business needs to understand digital marketing. That requires special skills in search engine optimization, web design, social media targeting and inbound marketing strategies. Today’s businesses also need to know how to connect inbound marketing to their sales team.

Customers today will be 57% of the way through the buying process before they ever contact a sales rep or walk into a store*. That means most of the buying happens before you ever get a chance to speak to the customer.

Successful businesses need to engage the prospect before they are ready to buy.

We can help-

*Survey of 1,400 business decision makers-Harvard Business Review.

Inbound Marketing vs Outbound Marketing

3 Foundations of Digital Marketing Success

Get a Better Website

Update and optimize your web site in order to attract customers, and build SEO.

Get Found

Position your company in front of your prospects. Build social proof, and push your company up the page in search engine results.

Get Leads and Customers

Strategic Inbound marketing campaigns to drive customers to your business.

We Are Ready to Help

Recomended Reading

What does it take to get a page 1 ranking with Google? (anyone can do it)

Google has confirmed that they use about 200 ranking signals when determining organic search page rankings. There are domain factors, page-level factors, site-level factors, backlink factors, user interaction, special algorithm rules, social signals, brand signals, on-site web spam factors, off-page web spam factors …

They use these factors all the time to rank your site or the site you are seeing on a Google search.

Read More

Geofencing is location based marketing.

Geofencing to market your business is nothing new. Have you ever received a severe weather notice on your cell phone?  How about an amber alert?  Did you wonder how this happened? How they knew? It’s called geofencing, and this phenomenon is now being utilized in the marketing world.

Read More

Millennials need special marketing, but they are not that much different than other generations

The millennial generation has officially become the largest generation to date according to the US Census Bureau. These numbers are a whopping 75.4 million people just in the United States! If you are not factoring their choices into your business marketing, you are missing a sizable chunk of potential sales. Marketing to Millennials is not that much different than other generations

Read More

Are you ready for a $1 Digital Marketing Consultation?

Let us review your existing digital marketing and show you how you can improve.

What is Cowboy Marketing?

Cowboy Marketing was founded to offer marketing services the Cowboy way-

Honest. Helpful. Straight Shootin’. No Bull!

We are Social Media Marketing Specialists, who understand search engine optimization, web design, social media targeting and inbound marketing strategies. We help companies use Social Media to correctly engage their customers and prospects, and generate a greater ROI! We help business gain and retain customers through social media branding, SEO and inbound marketing.

 

Straight Shootin’! No Bull-